Media Heroes – Web design portfolio

The Business

Charles Selberg is somewhat of a Maestro in the fencing world, having won the gold in the World Masters’ foil championships even having one of the national fencing opens named after him, the Selberg Open.  After training champions for over 30 years, Charles has put his years of expertise training into video.  With the help of a student, Angella Draycott he has created an online business selling these master lessons online, ensuring everyone has the training of a globally renown master.

The Challenge

The previous site that Selberg Fencing had was not delivering the results that they required, creating a aesthetic that wasn’t up to modern day design along with not producing expected turnover.  Poor SEO also resulted in such a world renown name not getting the coverage that was expected.  The business wants to sell Dvds via an online medium, eventually resulting in a full fencing equipment shop.  The company is an internationally based stage for fencing, based in America it has a worldwide audience.

The Solution

For Selberg Fencing we created a Magento based store to sell the product in the cleanest and most efficient manner possible.  This is backed with an interactive video blog, full write-ups and examples from the Maestro himself.  This provided a dynamic and modern solution for the problems that they had beforehand.  For SEO we created a targeted campaign for the states that has resulted in a huge boom in inquiries, views and sales.  They are also set up for further progression into sale of fencing equipment.

The Website features    

• An extensive Targeted SEO Campaign
• Magento based store
• A Custom built website
• Web video blog area.