Media Heroes – Web design portfolio

The Business

Gold Coast Tattoos have been going strong for very close to the last 20 years.  In that time they have gained a reputation for being some of the best Tattoo artists in Australia and have 4 studios based in the Gold Coast area.  Paul Braniff has built a booming business from scratch and now has the opportunity to make his brand be recognized across Australia.

The Challenge

Gold Coast Tattoos are now in a position where they should be a nationally recognized company, rather than just a local one and their current website needed a major rehaul to ensure that this could take place.  Each of the shops had a different identity and the whole brand felt disparate.  Along with this the current site that they had didn’t fully fit the companies expanding needs.  It had a generic “off the shelf” feel towards it and didn’t allow them to expand their portfolio as well as they wanted, as well as lacking a blog.  Along with this, they wanted the ability to sell merchandise and ensure they are on the first page of Google for tattoos.  Gold Coast Tattoos already has enough regular work coming in, they want a fully cohesive web experience.

The Solution

For Gold Coast Tattoos we created a site that branded the whole company as one.  This ensures that as they move forward in the future that they can project the correct identity to any potential client, giving them the professional sheen that any company that has been running for twenty years should have.  The site, as with all sites that we create was built from scratch and as such has an amazing custom look and feel.  They now have the ability to upload photos of their recent work, blog about resident and guest tattooists and embed videos to their pages, creating a customizable experience for the client, enriching the prospective customers experience.  The site has also been built from scratch with SEO in mind, and as such is already performing really well within Google.

The Website Features

• Custom built web site
• News Feeds and blog area
• Latest designs displayed on the homepage
• CMS portfolio & artist bios
• CMS Gallery of merchandise with Paypal functionality
• Email marketing
• Targeted SEO campaign

The Result

Page one position one in Google for search results for “Gold Coast Tattoo”