- 1800 GO HERO
- 1800 46 4376
Media Heroes is a Brisbane based web design company specialising in website design, website optimisation, ecommerce and all web marketing aspects.
We focus on small to medium businesses and help them grow through an absolute commitment to their long-term success.
We combine the best web designers, marketing expertise, SEO services and strategic insight to generate growth and increased profits for your business. With Media Heroes, your new website will not only look fantastic, but most importantly it will deliver extraordinary results to power the growth of your business.
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To create a successful website strategy, it’s important to understand how the process works. There are four stages to consider.
If potential customers can’t find you on the web, then the best web design in the world won’t help you. Over 60% of Brisbane's population use the web to find local businesses, that’s more than all the other advertising mediums put together!. Over 93% of Australians use Google to conduct online searches, which shows the importance of effective search engine optimisation (SEO).
You must ensure your website is page one for the most popular keywords in your industry, so potential new customers can find your website or your web marketing simply won’t work.
When a visitor lands on your website you only have a few seconds to capture their interest or they‘ll click away to a competitor.
Your website design will be what determins the first impression you make with visitors. Clearly your chosen web design company needs to understand how your business should be marketed.
Creating interest is achieved through colour, layout, images, movement and web video.
Once a visitor on your website decides that they are willing to find out more about you, it needs to create desire!
The two main desires to drive for are to make visitors want to contact you or make a purchase.
Desire, in web design, is achieved through talking in terms of your customers’ buying motives, capturing their interest through features or specials, and clearly showing the different parts of your business.
The last stage of the process is action. Once interest and desire have been created by your website, it then needs to encourage visitors to take action or they will go to the next website and may never return.
To complete the conversion from visitor to enquiry/purchase you must have clear ‘calls to action’ through your website. Calls to action can include phone numbers, quick enquiry forms, local area numbers, email marketing and web video. Whichever methods you choose, the website should encourage visitors to take action.
Many business owners are searching for solutions to get their web marketing working, because traditional media such as print directories have rapidly declined in their effectiveness.
The trouble is there are literally thousands of website developers claiming they can change your life. The basics of marketing haven’t changed, so look for a professional web design company who speaks your language and has a proven record of delivering results. Look at them as web designers, but most importantly make sure they are experts in SEO.
If you’re looking help, call Media Heroes!
Are You In
Need Of A Hero?
There are five main elements to consider when choosing the right web designer to help you market your business. All five of these must be strengths or your online marketing strategy is unlikely to be successful.
A clear understanding of your business and how to attract your target market. Without this element, a web design company is only a group of technical web designers who don’t understand your business or the results you want to achieve.
Your web site design must take visitors through the process of interest, desire and action to create enquiries and sales. The website should be custom built, not based on a template and have W3C compliant XHTML and CSS coding to perform well on search engines.
Without an SEO company, your business will be invisible online. Look for a proven ability of your web designer to market their own website and those of their clients on the search engines. Avoid contracts or large upfront fees.
Web site design projects often include specific functionality, which needs to be coded by a programmer, such as content management systems (CMS), databases, Magento or customised tools. Check that your web design company is capable of coding, not just creating pretty pictures.
The use of corporate video production is increasingly important. It gives your business a competitive advantage and increases the conversion of visitors to enquiries and sales. YouTube is now the second largest search engine in the world, so not using video content means you are missing a growing opportunity.
Our web design company has been created around each of these essential elements, so we can deliver the results you want. We are genuine about our desire to help Australian businesses be successful online and we’d love the opportunity to work with you!
Get in touch today, call 07 3613 0040 or complete our enquiry form.
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